According to estimates, in Finland every year about 4000 reindeer die in car accidents, and the damage is about 18 million USD. This has caused someone to think and find a solution to alleviate this situation.
In Finland, driving at night is very dangerous. Wild animals can run into the road and drivers can crash into them.
The Finnish Reindeer Herders Association was motivated to develop a solution. Spraying the reindeer with reflective paint struck out as one of the easiest yet most creative solutions.
This action is to give the animal’s appearance a reflective layer of light so that drivers can see it from a distance and avoid hitting it.
The chairwoman of the Reindeer Herders Association, Anne Ollila said that “The spray is being tested on fur at the moment, but it may be even more effective on the antlers because they are seen from every side,”.
This is considered the best and most effective campaign to solve this problem to date. Although there are some issues with the durability and utility, the campaign is still going on